The Hard & The Soft Yoga Institute
This was a super exciting project with an icon in yoga, Beryl Bender Birch. I’m lucky enough to have met Beryl through one of my best friends, Maribeth of Inlet Yoga. She is one of my biggest supporters and I can’t thank her enough for referring Beryl to me. This project was so much fun!
Beryl pioneered the introduction of yoga into the athletic community in 1980, when she became the Wellness Director of the New York Road Runners Club. She continued in that position until 2002, teaching yoga classes in New York City to over 100,000 students in that 22 year period of time.
Beryl coined the term “power yoga” and her Power Yoga classes in New York (and workshops all over the country) were the first and original “power” yoga program. She has written several books and is loved for her down to earth style of teaching and being.
I enjoyed working on the redesign with her, and hope that it truly showcases her teacher trainings, workshops and retreats around the country (& the world!).
Visit her site: